Definition of Promotion program

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TeachMeFinance.com - explain Promotion program



Promotion program

The term 'Promotion program ' as it applies to the area of agriculture can be defined as ' Any program by an approved commodity promotion board or marketing order, including paid advertising, to present a favorable image of an agricultural commodity to the public to stimulate sales and improve the competitive position of the commodity in the domestic marketplace. Funds are collected through a mandatory check-off on marketings to finance the promotion activities'.

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Mark McCracken

Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English".


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